Fans around world are listening to more music – 18.4 hours (368 three-minute tracks) weekly
Fans enjoy music in more ways, as labels’ innovation drives excitement and diversity of music
Use of unlicensed music remains an issue harming creators, continues to evolve
Download the full report here
Infographic available for download here
Localised report also available in French, German & Italian.
21st October 2021 – IFPI, representing the recording industry worldwide, has today released Engaging with Music 2021, measuring how 43,000 people across 21 countries – the largest study of its kind – engage with music.
Report highlights include:
Frances Moore, IFPI Chief Executive, said: “Engaging with Music 2021 tells the story of how fans around the globe are connecting with the artists and music they love in ways never before imagined, with the rapid emergence of short form video, livestreaming, and in-game experiences, all enhanced by people’s love of music.
“Record companies have enabled artists to develop their vision, licensed an abundance of music tracks to a multitude of platforms, and harnessed new technologies to pave the way for music fans around the world to connect with artists in these growing, and exciting ways.
“The freedom of record labels to license music to these new and immersive experiences is crucial to the future growth of the entire music ecosystem. We are campaigning worldwide to ensure governments maintain or implement a fair environment in which such commercial deals can be made.”
Download Engaging with Music 2021 here
Download the accompanying infographic here
ENDS
IFPI’s Engaging with Music was previously released in 2019 under the title Music Listening.
For further information please contact:
Email: press@ifpi.org
Tel. +44 (0)20 7878 7979
Notes to editors:
The report also contains dedicated country reports that offer a deeper look at the way people are engaging with music in China, India, and Russia.
About IFPI
IFPI is the voice of the recording industry worldwide, representing over 8,000 record company members across the globe. We work to promote the value of recorded music, campaign for the rights of record producers and expand the commercial uses of recorded music around the world.
Methodology
Data is based on fieldwork conducted in June and July 2021 across 21 countries and gathered the views of 43,000 respondents aged between 16-64. Panels were nationally representative in each country.
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