Artist Stories

A closer look at artist – label partnerships in action.

Aya Nakamura is an artist blowing up in her home territory, while also starting her international journey.
Billie Eilish is one of the most important and interesting pop stars of her generation.
Cuban-American singer songwriter, Camila Cabello, is one of the most loved international popstars.
Chen Li Nong is taking China by storm. And that’s just the beginning.
CKay is the Nigerian artist breaking through on the global stage.
Read how Dua Lipa partnered with her label to achieve international success.
George Ezra is undoubtedly one of the biggest breakout UK artists of the last five years.
Trailblazing Colombian artist, J Balvin, has pioneered Latin music’s explosion onto the global stage.
A game-changing hit from Latin America and a new global star.
The Belgian DJ-Producer taking his career to the next level.
The Italian rock band who took Eurovision, and the world, by storm.
An independent artist whose creativity and experience helped grow a global fanbase.
Pop phenomenon who worked closely with her label to become an international star.
German producer taking disco-house to the next level.
Rosalía is a Spanish artist with her roots and heart in the folkloric culture of flamenco.
Tia Ray is a Chinese artist achieving worldwide success in partnership with her record label.
Travis Scott is renowned for pushing the boundaries of creativity.

Full list of case studies