IFPI releases "Music Remains" - a 90-second film celebrating recorded music

14th February 2014

IFPI releases "Music Remains" - a 90-second film celebrating recorded music

In the midst of the music awards season, IFPI has released a unique video celebrating the importance of recorded music in our lives.

A 90-second race through time filmed at London's world-famous Abbey Road studios, Music Remains shows music at the heart of the story of one family.

The film was created by music industry creative director Steve Milbourne, working with director Martin Stirling at Unit 9 Films. They built a Rube Goldberg machine showing recorded music technologies changing over the decades. An ingenious chain reaction cascades through the generations, beginning with a gramophone and ending with an iPad.

The film is made in a striking and technically challenging one-shot, ending with a simple message: "You're the one thing that always remains - music."

Up and coming musician and innovative MC Pepstar performs lyrics about what recorded music means to him, over a soundtrack that moves through iconic music tracks of the last 100 years.

The whole project was filmed in two days in Abbey Road's Studio No. 2. Behind the scenes, a short "making of" documentary was also made. It shows how the production was put together, the building of the Rube Goldberg Machine and the 48 "takes" that had to be tried before a successful run of the machine was made.

"The idea was to convey the message that, while technology may be continuously changing, recorded music is always at the centre of people's lives", says Steve Milbourne. "At the same time, we wanted to it to be a very personal story. Pepstar's lyrics are about key experiences - from the meeting of our parents to childhood memories, first girlfriends and family tragedy."

Leading production company Unit9 was employed to produce the piece, with resident Director Martin Stirling and Producer Elliot Tagg helping to bring the idea to life. The Rube Goldberg machine itself was built by London-based art directors Sets Appeal.

The result is a beautiful, technically impressive and compelling one-shot video.

IFPI, which represents the international recording industry, has released the film on the day of the Victoires de la Musique Awards in France and ahead of the BRIT Awards 2014 in London next week.

Commenting on the project, IFPI Chief Executive Frances Moore said: "Music Remains is a celebration of recorded music, but there's also an educational side to the film as it shows in a world with ever changing technology the constant value of music. We hope people enjoy the film, play it many times and share it with their friends."

To see the video and the 'making of' go to www.musicremains.org

To join the conversation please use #musicremains

For further information contact:

Adrian Strain or Alex Jacob, IFPI London
Email: adrian.strain@ifpi.org / alex.jacob@ifpi.org Tel: +44 (0)20 7878 7935 (Press Office)