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Quotes - Digital Visions of Industry Leaders
"The expansion in digital music is providing us with more and more new ways to add value for consumers, artists and an ever-growing circle of
business partners and brands. Now we - the music industry, retailers and technology companies - must work together to maximise this unique
opportunity."
"It has been a tremendous year for Apple and music with the iTunes music store now available in 21 countries. The iTunes music store is the most
popular way for Mac and PC users worldwide to legally discover, purchase and download music online, offering users a selection of over 3,000 music
videos, Pixar short films, and more than two million songs from the major music companies and independent record labels."
"In Asia, we have witnessed the creation of a singles market over the internet. Additionally, people have been using music to express themselves
through their mobiles via applications like ringtones, master ringtones, ringback tones and blog 'soundtracks'. Both these megatrends are likely to
define the future evolution of music into its next form, or 'avatar'- this is just the beginning."
"2005 has taught entertainment retailers about diversification. The sale of traditional music formats alone can no longer be relied upon to
maintain entertainment retail as a viable business model. The sale of traditional product coupled with the sale of digital product and
music-related goods will be the model moving forward. While online music sales are doing well, we certainly need a combination of all three sales
channels to continue to grow as a sector."
"Over the past year, two of the biggest developments across the web have been the proliferation of online communities and the creation of new
services that let people incorporate digital content into their sites and communities. At Real, we're now laying the foundation to weave music into
the fabric of the Internet, creating ways to let people legally incorporate digital music into their sites in ways never before possible."
"The biggest development of the year was that given a choice between CD, vinyl or digital, more than 25% (and growing) of consumers chose to buy
digital singles in the UK. The creates a huge opportunity for indies that find it difficult to compete for shelf space at physical retail, have
limited budgets and have trouble marketing and promoting releases in the traditional music industry."
"The proliferation of digital music platforms means that consumers can now, more than ever, enjoy music virtually anytime, anywhere. The digital
music revolution is also contributing to the transformation of Warner Music Group from a traditional record and songs-based company into a diverse,
music-based content company capable of delivering not only songs and records, but ringtones, master ringtones, music video downloads, album art,
lyrics and other content across an ever increasing array of distribution channels, digital devices and music services. Warner Music Group will
continue to make digital music and new media a core part of the company's global mission."
"There are certain artists whose music appeals very strongly to the mobile customer base but not necessarily to the 30-something male with a
broadband connection downloading from iTunes. There are gaps in the market that are not filled by record shops or online services that can be
filled by mobile. There are a number of different access points for music and over-the-air is the most convenient for impulse purchasing when you
are on the move."
"The walkman changed the way people used to listen to music, turning it into a mobile experience. Now we have iPods, portable PCs and millions of
mobile phones; all are becoming mobile music players. I love it. My job is about developing artists and making sure they are paid for their music.
Mobile music is fantastic as far as exposure is concerned, but I have now to worry about bringing the revenue back home."
"We are proud to be the pioneers of a network that will let people explore millions of songs and build a great music community instantaneously,
without ripping off the artists. Not only are the songs 100% legal, but our service is adware and spyware free. Building a budding P2P business
that is legit is hard work, but ultimately I foresee a bright and busy future for P2Ps like us."
"We expect that 2006 will see subscription services become widely accepted as offering consumers the widest choice of music for the best value. In
tandem with further growth in portable MP3 player sales, services like Napster To Go will revolutionise how people listen to music by giving them
unlimited access to a lifetime's supply of music anytime, anywhere. 2006 will be the year that people embrace the 'own nothing, have everything'
philosophy of music subscription."
"With advances in digital technology for the first time in history, vast catalogues of recorded music are instantly and legitimately available to
consumers however, wherever, and whenever, they wish to experience it. The ubiquity of available music and the emergence of ever more delivery
formats and platforms is creating significant opportunities for artists, entertainment companies and fans."
"The music industry has a common aim with the telecoms companies and ISPs. But we cannot realise this aim alone. Service providers and music
distributors must help us - and in doing so, they will help themselves. If you want content, then it needs to be respected and cared for, not
abused."
"Watching a cultural industry bleeding heavily is a very painful experience. Knowing many of the hundreds of people who have been made redundant
over the last three to four years and artists that have been dropped makes it even worse. We know that one of the main reasons for this is illegal
file-sharing. That is why we are determined to do everything we can to contain the amount of music being distributed illegally. Would any business
anywhere in the world react differently?"
"The ability to enjoy music legally online in a huge variety of ways is becoming such an everyday experience that it's easy to forget just how much
progress has been made in the last few years. We have hundreds of legal music sites in Europe today, but the future growth of the legitimate market
should not be taken for granted. The European Parliament has an ongoing role to play in encouraging the development of the online market and
respect for intellectual property."
"Companies and enterprises internationally, many of whom depend on intellectual property rights to do their business, will welcome the new
Copyright and Security Guide. Online copyright theft should not be tolerated in the workplace or by employers, whatever the business sector and
whatever the country involved. This initiative clearly explains what actions companies need to take to avoid legal and security risks on their
networks."
"Piracy affects the entire music industry; all the employees that work at the labels and the recording studios as well as the artist himself. We
have to become aware in this country that piracy is theft. New digital technologies should become a new tool for the marketing of music and not a
tool to promote illegal downloading."
"From the vantage point of internet music distribution, the purchaser must be able to use his purchased music simply, quickly and as completely as
possible. Increased sales of digital devices that do not harmonise with all music formats cause confusion and can impede market growth."
"It should be clear by now that piracy in all of its many forms is something that society cares about. The spirited growth of the digital
marketplace reflected in this report highlights two important realities: our efforts in helping legitimate digital services to be as dynamic and
easy to use as possible have had a significant impact and must continue at a brisk pace; and, second, this report is a sober reminder that even
with the greatest music, the most innovative technology and broadest base of enthusiastic fans, the creation of a formidable digital marketplace
will only take place through the cooperative efforts of creators, technologists and local and national governments." |