Third-Party Research: Illegal File-Sharing and Purchasing Habits
November 15, 2005
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Entertainment Media Research - UK, June 2005
This report shows an intention from illegal downloaders to change their behaviour - 65% said that they will illegally download less in the future - the key factor behind this change is the fear of prosecution.
The Report shows a steep rise in consumers who have used legitimate music services - up from 20% in 2004 to 35% in 2005. Fuelling this growth is the immediacy of the services ahead of other factors such as price, sampling or catalogue.
http://www.entertainmentmediaresearch.com/
TNS/BPI - UK, April 2005
A two-year study that tracked the purchasing habits of downloaders against non-downloaders revealed that over time downloaders bought less music; amounting to a loss of an estimated £650million over two years.
http://www.bpi.co.uk/news/legal/news_content_file_918.shtml
Jupiter 3rd European Music Study - March 2005
Jupiter's 3rd European survey (done by IPSOS sample 3,920 across UK, France, Germany, Sweden, Spain and Italy) concluded that regular use of file sharing networks is firmly established in Europe. 15% of internet users said they used file sharing networks at least monthly; Spain highest at 26%; Sweden 24%; France 14%; Italy 13%; Germany 13% and UK 11%. Within the 15-24 year age group file sharing rises to 34%.
The National Bureau of Economic Research - US, October 2004
The most recent study released by The National Bureau of Economic Research in the US (by the Wharton school University of Pennsylvania) states that: "downloading [from unauthorized sources] reduced music expenditure by about 10% but possibly much more".
http://www.nber.org/papers/w10874
Informa Media Group - US, September 2004
Potential losses to the industry from file-sharing was $2.1 billion in 2004.
Forrester Research - Europe, Aug 2004
'Europeans Love Online Music - As Long As It's Free'. More than one in three (36%) music downloaders say they buy fewer CDs because they can download music for free, according to Forrester research. Only 10% say they are buying more. The implications on sales is clear, negative outweighs the positive by a ratio of more than three to one.
Pollara - Canada, October 2004
28% of consumers who spent less on music in the previous 12 months said downloading, file-sharing and CD burning were the main reasons they were buying less. 52% of music consumers surveyed who did not download had purchased music in the past month, against only 35% of active file sharers.