Internet piracy in Denmark

Unauthorised file-sharing

• Broadband penetration in Danish households is 13%. There are one million broadband connections in Denmark altogether including home and work.
• 30% of young people aged 15-19 engage in file sharing, 15% of young people aged 20-29 engage in file-sharing.

Awareness

• 73% of people in Denmark are aware that file-sharing of music from unauthorised internet services is illegal.
• 54% of people have heard about legal action by the record industry against people who file-share - and over half of them support such action.

State of the local industry

• The value of music sales on audio formats in Denmark has fallen by over 40% between 2000-2004, a fall of 13% per annum.
• Some 800 million DKK have been wiped off the market value of audio sales.
• Per capita sales of music in Denmark were higher than neighbouring countries Sweden, Norway, Germany and Belgium in 1999. Now they remain on a par with Belgium.
• Sales of CD albums have fallen by 9 million units - nearly 50% - in three years, to just under 10 million.

Legitimate Services

• Legal services available in Denmark include: TDC Online, Payload, a-z.dk, Box.dk, Føtex.dk, and bilka.dk based on the Phonofile digital platform and marketed by the Danish Supermarket Group through the web-sites of their Bilka, Føtex and A-Z outlets.