Internet piracy in Austria
Unauthorised file-sharing
- Broadband penetration is 21% (IFPI Austria, Q2 2004) of all households.
- 500,000 Austrians swap music on unauthorised file-sharing services on the internet (Austrian Internet Monitor, Q2 2004).
- 34% of all Austrian Internet users say that they have downloaded music from the Internet at least once; 49% of the under 30 year olds and 35% of
the under 50 year olds (Karmasin Research, Q2 2004).
Awareness
- 7 out of 10 of all Austrians and 9 out of 10 of the under-30 year olds know that file-sharing is illegal.
State of the local industry
- Between 2000 and 2004 music sales fell by 80 million euro - a 25 % drop.
- Although music buying has declined between 2003 and 2004 by 10% among 14-19 year olds and 12% among 20-29 year olds (GfK Market Research), the
online and mobile music market is growing dynamically among these age groups.
- 825 jobs have been lost in the past three years.
Legitimate Services
- 46% of all Austrians and 74% of the under 30 year olds are aware of legal services.
- 200,000 regular internet users in Austria download music legitimately.
- There are five legitimate services in Austria.
- The main legitimate services are: AonMusicdownload, Chello musiczone, mycokemusic.at, iTunes, MSN Music.
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