Fact Sheet - Statistics on internet piracy in Denmark
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| Press Release |
Unauthorised file-sharing
- Broadband penetration in Danish households is 13%. There are one million broadband connections in Denmark, which makes for a broadband
penetration of close to 40% (2,2 million people). Broadband coverage means that 95% of Danish households now have the possibility to get a broadband
connection.
- Several hundred thousand people swap music on unauthorised file-sharing services in Denmark at any one time.
- 30% of young people aged 15-19 engage in file sharing.
- 15% of young people aged 20-29 engage in file sharing.
State of the local industry
- The value of music sales in Denmark has fallen by 16% per year for the past three years. The market is worth less than 60% of what it was in
2000.
- Some 500 million DKK has been wiped off the market value. While both domestic and international music have been affected, international
repertoire seems to suffer the most probably due to the wider availability of international tracks for illegal download.
- Per capita sales of music in Denmark were higher than neighbouring countries Sweden, Norway, Germany and Belgium in 1999. Now they remain only
just above Belgium.
- Sales of CD albums have fallen by 9 million units - nearly 50% - in three years, to just 10 million.
- Major Danish record companies reduced staff by an average of 10% in 2003.
Awareness
- 73% of people in Denmark are aware that file sharing of music from unauthorised internet services is illegal.
- 54% of people have heard about legal action by the record industry against people who file share - and over half of them support such action.
Legitimate Services
- Good legal services are available in Denmark - such as TDC Online as well as Payload, a-z.dk, fotex.dk, and bilka.dk based on the Phonofile
digital platform and marketed by the Danish Super Market Group through the web-sites of their Bilka, Føtex and A-Z outlets.
- iTunes and MSN are expected to make their services available in Denmark during Q4 of 2004, and several more are expected to launch over the next year.