Fact Sheet - Statistics On Internet Piracy Denmark

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Approximately one-third of Danish homes now have broadband penetration, making illegal file-sharing a widespread national phenomenon - even though the country also has among the highest awareness that file-sharing is illegal (73% of the population know this is the case). Partly under pressure from illegal file-sharing, the value of the Danish music market is now worth just 60% of its value three years ago (sales are down by around 50%). To combat this the Danish music industry has been heavily involved in setting up legal alternatives, educating consumers about illegal file-sharing and litigation against several major peer-to-peer uploaders in December 2002.

The value of music sales in Denmark has fallen by 16% per year for the past three years. The market is worth less than 60% of what it was in 2000. Some 800 million DKK has been wiped off the market value. Both domestic and international music have been equally affected.
Per capita sales of music in Denmark were higher than neighbouring countries Sweden, Norway, Germany and Belgium in 1999. Now they remain only just above Belgium
Sales of CD albums have fallen by 9 million units - nearly 50% - in three years, to just 10 million
Major Danish record companies reduced staff by an average of 10% in 2003
Annual record releases have fallen from 2,100 per year to 1,650 per year from 2000 to 2002 - reducing availability, diversity and choice of music by consumers. A much heavier fall is expected in the next few years due to company closures and heavy pruning of artist rosters.
73% of people in Denmark are aware that file sharing of music from unauthorised internet services is illegal
54% of people have heard about legal action by the record industry against people who file share - and over half of them support such action
Good legal services are available in Denmark - such as TDC Online and Payload. Several more are to expected in 2004 through the B2B portal Phonofile, which makes thousands of local tracks available for both local and international services.
Awareness of legal services is low at 29%, but higher amongst 16-29 year olds at 45%