The importance of local repertoire
Investment in local repertoire remains the lifeblood of the international music industry. Album charts in individual markets demonstrate the continuing strength of local repertoire as a share of overall music sales. In many markets, local artists account for the vast majority of the top selling albums of 2013.
In France, for example, 17 of the top 20 selling albums of 2013 were local repertoire, up from 10 in 2011. In Germany, seven of the top 10 selling albums in 2013 were local repertoire a trend reflected in 13 selected non-english language markets.
Record companies are also focused on promoting locally signed artists around the world. Warner Music points to its Japanese breakthrough artist Kyary Pamyu Pamyu undertaking her second world tour, while a new wave of Scandinavian artists aspire to follow the career trajectory of David Guetta, signed in France and now a global phenomenon.
IFPI publish a Global Recording Artists Chart to accurately capture the popularity of artists across streaming channels, alongside digital and physical album and singles sales. Click here to see the 2013 chart